TaylorMade Golf Unveils 2024 Qi10 Max, Qi10 LS and Qi10 Drivers

TaylorMade Golf Unveils 2024 Qi10 Max, Qi10 LS and Qi10 Drivers

Jan 17, 2024Patrick Rahme

CARLSBAD, Calif. (Jan. 9, 2024) - TaylorMade Golf, an industry leader in technology and innovation, announces the most forgiving family of drivers the company has produced with the groundbreaking lineup of Qi10 Max, Qi10 LS and Qi10. This cutting-edge series unlocks a new frontier of forgiveness, with the Qi10 Max hitting the elusive total MOI (Moment of Inertia) of 10,000 g-cm².

“We’re all about breaking barriers and never looking back. From the first metalwood to 60X Carbon Twist Face, once we commit and cross a threshold we continue to push the boundaries of innovation. Achieving the 10K inertia mark is yet another one of those in the long history of TaylorMade driving the industry forward.”
Brian Bazzel, VP of Product Creation



In its simplest form, higher MOI = more forgiveness. Higher MOI reduces head rotation on off-center impacts, protecting ball speed on mis-hits and delivering more consistent launch conditions. This is measurable forgiveness. The Qi10 Max driver boasts a combined total MOI of 10,000 g-cm² (10K), a feat that is the result of advanced lightweight materials, a reinvented head shape and strategic placement of mass.

The forgiveness of Qi10 Max can be a benefit to golfers of all skill levels, from the everyday golfer to a major champions like Team TaylorMade’s Nelly Korda and Collin Morikawa.


Qi10 Max Driver

The formula for achieving optimal performance in a 10K MOI driver requires the unified integration of four key technologies:

  • Advanced Construction with Infinity Crown: TaylorMade’s advanced construction techniques allow strategic mass redistribution, enabling a deep and low Center of Gravity (CG) for optimal launch and spin control while maintaining high MOI. The new crown covers 97% of the top surface creating a clean and elegant look.
  • Optimized Head Shape: The Qi10 Max features a shallower head shape that extends from front-to-back, housing a concentrated mass at the extreme limit from CG. This unique head shape contributes significantly to the clubhead’s inertia by allowing mass to be placed further from the center of the clubhead.
  • Carbon Face Technology: The Qi10 Max utilizes the third generation of 60X Carbon Twist Face®, delivering a fast face on center strikes, while also preserving ball speed on mis-hits. This technology works in conjunction with a redesigned ledge that houses the face in a position that flexes in unison to efficiently optimize energy transfer at impact.
  • Torque-Control Shaft: TaylorMade’s extensive research and testing led to the development of a shaft with lower torque, promoting improved face closure at impact. This innovation is the final piece in the quest for 10K MOI with TaylorMade performance.
“This quest to 10K is the sum of a variety of proven TaylorMade technologies that have been integrated into a new shape in the Qi10 Max, literally giving us the most forgiving driver in TaylorMade history with the highest MOI we’ve ever achieved. On top of it, the evolution of 60X Carbon Twist Face features a new blue color pattern and high contrast topline that works in unison with the Infinity Carbon Crown to provide a very clean and refined look at address position.”
Tomo Bystedt, Senior Director Product Creation


Qi10 LS Driver

Qi10 LS delivers a lower spin and lower launch that is engineered to optimize performance for players with faster swing speeds and higher spin rates. With a deep face and a more compact overall head shape, Qi10 LS will be the preferred driver for many of Team TaylorMade’s Tour athletes.

Utilized throughout the Qi10 family, the Infinity Crown marks a significant leap forward in TaylorMade's carbon crown construction. By extending carbon fiber to the extreme perimeter of the head and aligning it flush with the top of the face, this new design maximizes mass savings. This innovative approach removes excess weight previously located in less advantageous positions, resulting in optimal redistribution of mass for lower CG and better spin properties critical to players who choose the Qi10 LS driver.

Qi10 LS Driver

Qi10 LS also incorporates a new, more efficient moveable weight that features a single 18g steel sliding weight housed by an innovative track system. Strategic shaping along the sole is designed to deliver better aerodynamics with reduced turbulence.

The redesigned structure allows the adjustable weight to move farther forward and lower relative to its predecessor, resulting in a lower balance point and optimized inertia for a more forgiving low-spin experience.


Qi10 Driver

The Qi10 driver has been strategically engineered to help players optimize distance and maximize forgiveness, wrapped in a clean, confidence-inspiring package. Qi10 features lower CG projection and higher MOI than previous TaylorMade drivers in this category, creating a driver aimed at golfers seeking the ultimate blend of distance and forgiveness.

A brand-new, slightly larger address shape combined with the clean look of the Infinity Carbon Crown and a high contrast topline for enhanced alignment that inspires confidence for all levels of golfers.

Qi10’s re-engineered 60X Carbon Twist Face is significantly lighter than traditional titanium and creates a more efficient energy transfer with a new supporting structure that promotes faster ball speeds. The face is also designed for improved preservation of ball speed on off-center shots.

The entire Qi10 family of drivers feature a 4° loft sleeve (+/- 2°) and build upon proven TaylorMade technologies such as the Thru-Slot Speed Pocket™ designed to optimize ball speed on low face hits.


Qi10 Driver

Qi10 Max, Qi10 LS and Qi10 are available for pre-order at retail starting Jan. 9, 2024 and available in stores Feb. 2, 2024.

Qi10 Max is priced at an RRP of £499 / €649 / 6,999SEK / 6,699NOK / 4,599DKK / 649CHF and has loft offerings of 9.0° (RH/LH), 10.5° (RH/LH) and 12.0° (RH/LH). Shaft offerings are Fujikura Speeder NX TCS 50 (S, R, A) and Mitsubishi Diamana T+ 60 (X, S, R). Qi10 Max also comes in a women’s version at 10.5° and 12.0° lofts with Fujikura Speeder NX TCS 40 shaft.

A lightweight High & Light (HL) version of the Qi10 Max both at 10.5° and 12.0° lofts will be available in custom.

Qi10 LS is priced at an RRP of £529 / €669 / 7,299SEK / 6,999NOK / 4,999DKK / 669CHF and is offered in the following lofts: 8.0° (RH), 9.0° (RH/LH), 10.5° (RH/LH). It comes with two shaft options in the Mitsubishi Tensei AV Limited Blue 65 (R, S, X) and Mitsubishi Tensei AV Limited Black 65 (S, X).

Qi10 comes at an RRP price of £499 / €649 / 6,999SEK / 6,699NOK / 4,599DKK / 649CHF and in 9.0° (RH/LH), 10.5° (RH/LH) and 12.0° (RH) lofts. The driver is equipped with Fujikura Ventus TR Blue 5 (S, R, A) and Mitsubishi Diamana T+ 60 (R, S, X) shafts.

GolfPride’s Z-Grip Black/Blue 0.600 52g grip is featured on Qi10 Max, Qi10 LS and Qi10 drivers. Qi10 Max women’s drivers come with Lamkin’s ST Soft Grey/White 0.580 40g grip.

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